Pioneers in connected commerce.

Full-service connected commerce group.

The in-store experts.

First-movers in retail media since 2008.

The commerce media orchestration layer.

Unrivaled omnichannel experience.

New-world media agency for CPGs.

MEDIA NETWORKS POWERED BY SMG

Let's get started

WHAT WE DO

We partner with retailers and brands to deliver unmatched connected commerce experiences.

We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns & seamless shopping experiences to help brands connect with people where it matters: at the point of consideration & buying.

For Brands

Our focus on connecting with people at the point of purchase has gained us the trust and respect of the biggest retailers out there. We operate an embedded services model, which means our brilliant people sit in-house under the retailer's roof.

For Retailers

We’re powered by technology and data

Plan-Apps is the operating system for retail media, connecting planning, activation and measurement in one AI-powered platform.

Plan-Apps

For 18 years, we've championed the power of commerce media.

Headquartered in London and New York City, SMG are pioneers in connected commerce, developing strategies that create profit for retailers, drive sales and fame for brands, and enable exceptional experiences for shoppers. With 500 commerce media specialists on staff, SMG has delivered more than £500 million in incremental revenue for retailers.

£1.2bn of media evaluated

£2.3m of media traded daily

1096 advertiser clients

Partner to retailers

Trusted by advertisers

Our story

We're driven by our belief that commerce media is the best investment choice for advertisers.

Commerce media is changing advertising, and advertising changes the world. Our brilliant people are at the heart of that change.

Katie Streeter Hurle CEO

Seated SMG employees applaud at a large gathering