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The UK’s Best Companies Results are in! But where do we rank?



Exciting news! The highly anticipated Best Companies to Work For lists are out, and we're eager to share our journey and where we stand in the rankings.


Fifteen years ago, our Co-Founders, Matthew Lee and Joel Hopwood, set out on a mission to create a people-first company. With an initial investment of £1,000, {Capture} was born, evolving into the UK's leading commerce media agency.


Following this success, Threefold emerged as the world's leading Retail Media Network specialist, operating six of the largest retail media networks across the UK and North America. Subsequently, Plan-Apps was launched, SMG's cloud-based SaaS technology platform, now the most widely used operating system powering commerce marketing and retail media in the UK.


Today, SMG boasts over 270 retail media experts across two continents, spanning six major cities. With over 50 new opportunities live across the business, our growth shows no signs of slowing down.


Now, the moment we've been waiting for—the Best Companies rankings…


In the UK Large category, we secured the #53 spot, with an impressive #24 in London Large and a stellar #7 in Marketing. Our regional recognition includes #29 in the North West, #45 in Yorkshire, and an outstanding #12 in the East Midlands.


While numbers tell part of the story, what truly warms our hearts is the feedback from our incredible clients. These results reflect the positive feedback we've been receiving, and we're committed to providing solutions that not only meet but exceed expectations. When they succeed, it's a win for all of us.


To our clients, partners, and the entire SMG family, a massive thank you. You are the heartbeat of our success! For those keen on the nitty-gritty details, check out our complete Best Companies results here.


Who are SMG?


Headquartered in London and New York, SMG (part of the Next15 group) is the global leader in connected commerce marketing, responsible for trading more than £1 million in retail media every day.


After successfully connecting brands with shoppers at the point of consideration and purchase for 15 years, we have evaluated over £1.25 billion of historic media investments to assist shopper marketers in making more informed investment decisions aligned with their objectives.


SMG is home to the retail media network specialist Threefold, which currently operates five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group, and Signet Jewelers.


We also house the award-winning commerce media agency Capture, which specialises in delivering truly connected commerce campaigns for brand giants such as Procter & Gamble, Diageo, and General Mills, to improve ROI.


Our independent, panoramic view of retail media positions us as the leading market innovator. Our technology platform, Plan-Apps, is the most widely used operating system for commerce and retail media optimisation in the UK. Designed to help retailers grow and scale their omni-channel offerings while enabling brands to seamlessly book, measure, and maximise their shopper media to drive better retail performance.



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