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SMG to host the Retail Media event of the year in partnership with P2PI

SMG, the unrivalled giant of the UK retail media scene (if we do say so ourselves) is to host the retail media event of the year, Retail Media Summit UK, in partnership with Path to Purchase Institute.

After successfully connecting brands with shoppers at the point of consideration and purchase for 15 years, we now trade more than £1 million in retail media every day, and we’ve evaluated over £1.25 billion of historic media investments to assist shopper marketers in making more informed investment decisions aligned with their objectives.

Our retail media network specialist Threefold, currently operates five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group, and Signet Jewelers, and our award-winning commerce media agency Capture, specialises in delivering truly connected commerce campaigns for brand giants such as Procter & Gamble, Diageo, and General Mills, to improve ROI.

It was a huge pinch me moment earlier this year, when we realised our proprietary technology platform, Plan-Apps, is now the most widely used operating system for commerce and retail media optimisation in the UK, designed to help retailers grow and scale their omni-channel offerings while enabling brands to seamlessly book, measure, and maximise their shopper media to drive better retail performance.

Sales pitch aside… we’ve always been a first mover in the retail media space - we’ve been working in retail media before it became the next big thing.

But now everybody’s talking about it.

Retail media is dominating headlines and marketing channel reports. There’s a lot of separating fact from fiction to do & separating reality from the hype is essential to win.

Introducing Retail Media Summit UK

Retail Media Summit UK, will bring together a room of cross-atlantic industry professionals to delve deeper into the value of retail media for both retailers & brands.

It will feature a series of engaging talks designed to dismantle misconceptions surrounding retail media, and both the UK and US markets will be represented by true experts, giving everyone an opportunity to learn from the challenges and opportunities the other is facing.

Speakers will dive into case studies, showcasing both successful and unsuccessful examples, and will dissect the factors that influenced their outcomes.

In partnership with P2PI

We’re incredibly excited to be co-hosting the Summit with the Path to Purchase Institute (P2PI), the leading publication in the United States that offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey.

Our CEO, Sam Knights had this to say:

"I have been lucky enough to attend a few retail media events over the last couple of years and the combination of presentations and working sessions create an amazing chance to learn from each other and to build the future of this nascent industry.

It’s clear to me that the UK needs something similar and so I’m so pleased we’ve been able to partner with P2PI to create this first of its kind event here in the UK.”

What can I expect from Retail Media Summit UK?

The event will cover:

  • The latest tech & media innovations in retail media.

  • A deep dive into Retail Media Network standards, looking at the ROI reality, campaign measurability and the need for standardisation.

  • The launch of an exclusive Retail Media White Paper at the event centred on all things ROI.

  • A whole host of retailer, brand and industry body leadership panels. Full agenda to follow…

  • To finish off, we’ll be hosting networking drinks. An opportunity to raise a glass and toast to the driving growth of retail media, - the third and biggest wave of digital advertising.

The event will be held on October 11th at Shoreditch Studios, London, and will be free to attend for retailers and FMCG brands.

You can secure your ticket using the official website link here. Limited tickets remain so we would recommend booking your ticket soon!


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