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SMG to host brand new retail media webinar series - Talking Shop

SMG, the UK’s leading Retail Media Network provider, is set to host a new webinar series that doubles down on all things retail media. Introducing “Talking Shop."

With the announcement of our newly launched Co-op Media Network, the UK’s first convenience retail media network, and our latest partnership with Asda, SMG has 40% UK market share of retail media networks making us the UK's leading commerce marketing agency. Handling £1 million of commerce media every day, and working with 95% of the UK’s top 100 FMCG brands, we connect brand and retail media to improve ROI on every channel across the marketing funnel.

After 15 years in this space, we know more than anyone that the retail media landscape moves fast. We also know that brands and retailers are searching for easy-to-digest content that offers tangible key takeaways to keep up - this is what we call “the so what.”

There’s a whole host of information out there, but there are few actionable insights for supplier brands or retailers to take away and do something with. That’s where Talking Shop comes in. 

Talking Shop is a free, easy-to-digest, quarterly webinar series that shines a light on the best in the industry and their stories so far. Our job is to host and contribute to the hottest conversations in retail media today and offer real insights into how delivering brilliant business results for all parties is not only possible but essential for success.

What can I expect from Talking Shop?

Talking Shop will bring commerce and retail media experts together to discuss the industry's current and most exciting topics. Whether it’s a panel, digital fireside chat, or a jointly delivered presentation, we’ll provide bite-sized takeaways to help you implement tried and tested strategies that we know from experience, work for the brand, the retailer, and most importantly, the customer.

The webinars will last no longer than 90 minutes, so there will be plenty of content to digest, and our webinars will be recorded, allowing you to catch up or rewatch whenever convenient.

Tell me more about the Talking Shop webinars happening this year

Below, you'll find a sneak peek into the topics we'll focus on across our webinar series this year. Follow SMG on LinkedIn for the latest updates on our webinars, including theme announcements, speaker spotlights, and webinar wrap-ups.

In the first webinar of the series, we’ll be shining a light on Boots Media Group to discuss the fundamentals of retail media and how important it is to get the core principles right. SMG’s CEO, Sam Knights, will be joined by special guests Ollie Shayer, Omni-Media Director at Boots, Matt Atlay, Retail Media Director at L’Oréal, Victoria Keenan, Marketing Director UKI at Bayer and Rosie Houston, Managing Director at Boots Media Group.

For more information about this webinar, you can click here. Make sure to register your attendance and reshare the webinar to let us know that you’ll be joining us.

Meet the speakers

Sam Knights

Sam is a marketeer who grew up in the brand marketing world of P&G developing brands such as Duracell, Braun, and Gillette in the UK and Western Europe. With a passion for brands and retail, but frustrated at the disconnect between retailers and brands, Sam moved agency side in 2012 and has since held senior Director positions within SMG culminating in his appointment as Chief Executive Officer of SMG in 2020.

Ollie Shayer

Ollie is a senior leader and expert in media (consumer and retail). Throughout his career, he has delivered exceptional results in the retail, travel, and FMCG industries across the EU, US, LATAM, and APAC. Currently, he is the Omni-Media director at Boots UK, leading both their consumer media agenda and their retail media organisation - Boots Media Group.

Matt Atlay

Currently Retail Media and Activation Director for L’Oreal UKI, Matt is building a new business unit to maximise the huge potential in Retailer Data and Activation capabilities. Before this year, Matt has worked in numerous roles across Commercial, Digital & Data with L’Oreal, Unilever, and IRI.

Vicky Keenan

Vicky Keenan is Marketing Director at Bayer Consumer Health UK & Ireland, leading marketing and digital teams to combine creativity with a data-driven approach. Vicky started her career at Nestle on their graduate training scheme and built her marketing skills over 14 years at Mars UK leading some of the world’s biggest confectionery brands including M&Ms, Snickers, Celebrations, and Twix, and also as Head of Brand for Twinings tea.  Vicky is passionate about getting closer to consumers at Bayer, to better meet their health needs and empower self-care.

Rosie Houston

Rosie Houston leads Boots Media Group and has over 15 years of experience in retail and retail media. Rosie spent 13 years at Boots UK, during which time she developed the Boots retail media offering before launching Boots Media Group.  Rosie also has experience managing several key retailer RMNs at Threefold (part of the SMG network) including Co-op Media Network, Asda Media Network, and, The Very Group.

With Retail Media set to become a $100bn industry by 2027 and brands working with more RMNs than ever, it's becoming increasingly complex for FMCGs to understand where they should spend their hard-earned cash and why.

This webinar will cover:

  • The total size of the retail media prize and the key players within the space

  • The biggest opportunities and challenges from the brand perspective

  • A look at how brands can get the most out of the networks they work with

  • Exploring the strengths and nuances out there that brands can capitalise on

  • Our recommended ways of working for brands as our industry continues to evolve

As we cross the threshold into the latter half of 2024, it's crucial to pause and assess the dynamic landscape of retail media. We’ll be taking a comprehensive look back and a forward-thinking analysis of the trends that are reshaping the industry.

This webinar will cover:

  • The most popular predictions made at the end/start of the year: Our panel of industry experts will dissect the year's projections, spotlighting the trends that have significantly impacted the retail sector and those that didn't live up to the hype.

  • The Pulse of Current Trends: We'll examine the most influential trends that have emerged since those predictions, or continued to dominate in 2024. 

  • Future Watch: Looking beyond 2024, we'll discuss the trends with the potential to transform the retail media landscape in the coming years. From shifts in consumer expectations to technological breakthroughs, our experts will share their predictions on what's next, providing you with actionable insights to stay ahead of the curve.

The battle to win a share of consumer spending is becoming increasingly challenging. Beyond communicating value, we take a look at what role creativity plays. How important is it, really?

This webinar will cover:

  • How getting the creative right should be seen as “non-negotiable.”

  • What great creativity looks like throughout the shopper journey

  • The art of capturing shoppers' attention effectively using different channels

  • How to leverage creative thinking to win customers and achieve brilliant business results

  • Creative opportunities that will shape the future of retail media and what this means for your business

If you’re interested in attending any of our webinars this year, you can register your interest using the Google Form here.

If you’re a thought leader in the retail media industry and are interested in speaking at one of our webinars, please email

About SMG

SMG is by far the UK’s largest player in the accelerating retail media space, combining un-matched retail media investment expertise Capture, the market-leading retail media management technology platform Plan-Apps, and Threefold, the leading consultancy and managed service provider for retail media networks in the UK and North America.

As an independent retail media pioneer, SMG’s data expertise and technology innovations drive the growth and evolution of connected commerce and in-store retail media space, offering true omnichannel capabilities. Now one of the fastest-growing British media and technology companies, SMG works with over 800 CPG brands and operates retail media networks for Boots, Asda, Co-op, Morrisons, and The Very Group.


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