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SMG is BACK with the next webinar in the Talking Shop series

After the success of our first webinar, “Mastering retail media with Boots Media Group: A deep dive into the fundamentals”, we’re looking ahead to the next installment of the series where we’ll shine a light on our award-winning commerce marketing agency Capture to discuss how brands can make the most out of the RMNs that they work with.



In case you missed it, we announced at the start of the year our newly launched webinar series, Talking Shop. 


Talking Shop is a free, easy-to-digest, quarterly webinar series that shines a light on the best in the industry and their inspiring stories. Whether it’s a panel, digital fireside chat, or a jointly delivered presentation, we’ll provide bite-sized takeaways to help you implement tried and tested strategies that we know from experience, work for the brand, the retailer, and most importantly, the customer.


What can I expect from the next webinar of the series?


With Retail Media set to become a $100bn industry by 2027 and brands working with more RMNs than ever, it's becoming increasingly complex for FMCGs to understand where they should spend their hard-earned cash and why.


We’ll be covering:


  • The total size of the retail media prize and the key players within the space

  • The biggest opportunities and challenges for brands 

  • A look at how brands can get the most out of the networks they work with

  • Our recommended ways of working for brands as our industry continues to evolve


Meet the speakers


Katie Streeter Hurle

Katie is a marketing business leader with 15 years of experience working in the retail media industry. Katie began her career at P&G on their UK marketing team developing brands such as Pantene, Ariel, Gillette, and Fairy and working with retailers including Sainsbury's & Waitrose. Drawn in by their ambition and excitement to disrupt the market, Katie joined the then-start-up business of SMG and has been with the business for more than 13 years, being appointed to the C-Suite in 2022. 


Michele Dainty

Michele has been working in shopper marketing for the last 20 years in FMCG. Currently Head of Shopper Marketing UK&I at pladis Global working on iconic brands such as McVitie’s and Jacobs. She has responsibility for the UK&I shopper marketing strategy and activation across all channel formats including Grocery, Discounters, Ecommerce and Impulse.


Helen Onions

Helen is the Shopper Execution Lead at Kenvue, working closely with omni and digital teams across the business building and executing strong retail media plans, leveraging the opportunities that this media presents.  Before Kenvue (formerly J&J) Helen worked in various roles across commercial, marketing and sales in PepsiCo and Hovis.


Thomas Joyce-Brown

Thomas is Head of Trade Marketing Europe at Accolade Wines.  He has 12 years’ experience working within the wine industry, having started with Majestic, which is where his passion for the product first developed.  Thomas has since completed his WSET Diploma (industry accreditation) and has also become a certified WSET teacher (something he uses to provide internal learning and development, at Accolade).  As a marketer, Thomas has worked across brand, digital, and trade marketing and has extensive experience in developing, executing, and evaluating omni-channel campaigns, across all major on and off trade retailers (both in the UK and in mainland Europe).


Marcus Ingleby

Marcus is a Planning & Creative Director at SMG, with a 20-year record of planning, managing, and implementing innovative and integrated marketing campaigns for leading multinational brands. Working across the UK, APAC, and MEA regions, Marcus has experienced both the agency and client side, including building brands like Penfolds, Wolf Blass. and Beringer for Treasury Wine Estates. 


For more information about this webinar, you can click here. Make sure to register your attendance and reshare the webinar to let us know that you’ll be joining us.



About SMG

SMG is by far the UK’s largest player in the accelerating retail media space, combining un-matched retail media investment expertise Capture, the market-leading retail media management technology platform Plan-Apps, and Threefold, the leading consultancy and managed service provider for retail media networks in the UK and North America.


As an independent retail media pioneer, SMG’s data expertise and technology innovations drive the growth and evolution of connected commerce and in-store retail media space, offering true omnichannel capabilities. Now one of the fastest-growing British media and technology companies, SMG works with over 800 CPG brands and operates retail media networks for Boots, Asda, Co-op, Morrisons, and The Very Group.




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