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Here you can find everything you'll need to settle into your role in the business. You'll notice your manager has put in time over your first two weeks in your calendar to run through the below documents with the relevant team members.
Why Collaboration is Key to Retail Media's Future
Retail media has exploded onto the marketing landscape in the last couple of years, with eMarketer declaring 2022 ‘the year of retail media’. But even if retail media is already the largest advertising medium (WARC Dec ’22), is it growing in the right way to set itself up for success?
In this report, retail media experts from Boots, P&G, IAB, SMG and LiveRamp offer a candid viewpoint on what’s working, what needs focus and how collaboration is centre to the future success of retail media.
A must read for any retailer, brand or agency interested in retail media, no matter where you are on your journey.