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Our Story

SMG is an award-winning network of specialist commerce agencies - Threefold, Capture and Lobster. We are also now part of the Next15 group.

 

We believe the best way for brands to grow is to connect with people at the point of consideration and buying. For retailers and commerce-platforms, enabling that connection creates happier customers, better performance, and brilliant results. Our people are at the heart of our company.

 

We are committed to attracting and retaining the most talented and motivated people and allowing them to grow personally and professionally. Awarded 'World Class' status in the 2022 Best Company awards, our extraordinary culture provides the environment for our teams to thrive and achieve brilliance, which makes us all feel proud to work here.

 

We're also really proud of our client and retailer relationships - some of which we've worked with for over a decade and include Boots, Mondelez, General Mills, McCain, The Very Group, Co-op, Pepsico, Morrisons, Samsung and many more.

 

Our proprietary technology platform, Plan-Apps, underpins everything we do and supports our clients in optimising their own connected commerce marketing. Born 7 years ago, Plan-Apps was initially created as an internal tool within the SMG business to help our team of shopper marketeers work more efficiently.

 

But as the platform grew, the power of data and insights allowed our team to not only work more efficiently, but more intelligently. We recognised the lack of consistency and transparency across the industry and figured, why keep it to ourselves? So, we launched Plan-Apps as an external platform, acting as the operating system that connects brands and retailers to streamline planning, media buying, budgeting, and evaluating commerce marketing activity.

 

If you're interested in hearing more and want to make your mark with SMG, just drop us a line at hello@smg.team.

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